BBDO Toronto teamed up with Tropicana to create this brilliant spot, and the campaign behind it, in order to promote new Tropicana Essentials Orange Juice. On January 8th, a balloon emitting 100,000 lumens was floated above the Canadian town of Inuvik where the sun doesn't come out for months during the winter, essentially bringing light to an otherwise dark place. The campaign, entitled "Brighter Mornings or Brighter Days" will launch immediately after the 2010 Winter Olympics' closing ceremonies.
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